Augmented Reality: the Latest in Real Estate Technology

By Kaya Laterman – NYTimes.com

Photo: Pandora Reality

Photo: Pandora Reality

Cambria, along with home furnishers like Ikea and Wayfair, are at the forefront of the home augmented reality revolution. By superimposing a computer-generated image of an object into real life, augmented reality is allowing consumers to see what a potential purchase will look like in its exact location. Some experts predict that in just a few years, mobile augmented reality tools will surpass the use of virtual reality, where one is fully immersed in a computer-generated world via goggles or a headset.

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